History behind V-FIT
V-FIT was founded in 2016 by three friends, Mattias, Robin, and Christoffer. All three shared a passion for clothing and regularly worked out at the gym. However, they struggled to find clothes that fit their athletic bodies. The clothes were either too big or too small, and they often felt uncomfortable wearing shirts in particular. The only fit that came close was slim fit, but it was usually too tight across the chest, back, shoulders, and arms.
After searching unsuccessfully for shirts that fit well, they decided to take matters into their own hands. They started sketching various design concepts and searching for high-quality materials that were both functional and stylish.
After months of work and testing, they finally launched V-FIT’s first collection. It was a success, and many fitness enthusiasts appreciated the new clothes, tailored specifically for their athletic bodies.
Since then, V-FIT has continued to grow and evolve. The collection has expanded to include more products, including shirts for women. However, the core idea remains the same—to offer clothing with a niche fit for trained individuals.
Since 2021, V-FIT has been solely run by Mattias, who is proud of what they have achieved with the brand. He is grateful for the support from their loyal customers and looks forward to the future with excitement. V-FIT hopes that their clothing will continue to inspire people to train and achieve their fitness goals, while feeling confident and comfortable in what they wear.
After searching unsuccessfully for shirts that fit well, they decided to take matters into their own hands. They started sketching various design concepts and searching for high-quality materials that were both functional and stylish.
After months of work and testing, they finally launched V-FIT’s first collection. It was a success, and many fitness enthusiasts appreciated the new clothes, tailored specifically for their athletic bodies.
Since then, V-FIT has continued to grow and evolve. The collection has expanded to include more products, including shirts for women. However, the core idea remains the same—to offer clothing with a niche fit for trained individuals.
Since 2021, V-FIT has been solely run by Mattias, who is proud of what they have achieved with the brand. He is grateful for the support from their loyal customers and looks forward to the future with excitement. V-FIT hopes that their clothing will continue to inspire people to train and achieve their fitness goals, while feeling confident and comfortable in what they wear.
